5 Ways To Make Content Go Viral

Updated: Sep 23, 2021

The Ultimate Guide To Creating Viral Content
The Ultimate Guide To Creating Viral Content

What is Viral Content?


Viral content is any piece of content that gets widely popular in no days.

As per Backlinko, viral content is defined as,” Viral content is online content that achieves a high level of awareness due to shares and exposure on social media networks, news websites, aggregators, email newsletters and search engines.

Viral Content Illustration
Viral Content Illustration

Be it in the form of blogs, graphics, video, tweet, post or any kind of content, when they get shared over a number of times in a very short period, it becomes a viral content.

The best thing about online content is that it stays 24×7 and everyone has access to it at any given point of time, and when it goes viral you feel no less than a celeb.

Viral content works for you like an autopilot, as brand gets exposed to a whole large new audience that you couldn’t ever reach before.

Today, most of the content that goes viral on internet comes through Instagram, Facebook, Twitter, YouTube, etc.

How To Make Content Go Viral
How To Make Content Go Viral

How to create Viral Content? Just follow below ideas and tips -


1. People want to look smart (so let them) -


When people think about sharing content, they consider it as a social currency. So when they share a particular content, it should make them feel and look clever, smart or even humorous in the eyes of others.

The more content you deliver that makes them look smart and clever, the more it is likely to get shared and ultimately will become viral.

This is one of the major reasons why content goes viral.

Smart Man with Idea for Viral Content

2. Keep it Short -


The most viral content that goes over the internet tends to be short. Among this majority, a huge share is accounted by videos that are between 30 seconds to 1 minute.

Many people think that, for a content to go viral, it should necessarily be huge and that covers anything and everything; but the fact is that the shorter and crisper your content is, the more likely it is to go viral.

Illustration of Easy Way and Tough Way with A&B for Viral Content

3. Take a Human Angle -


When people relate to something and can feel it on the personal level, they are likely to take interest in it; and are likely to share it to others.

The simple rule here is, ‘When something is personal to someone, they will pass it on’.

Human Eye with Vision for Viral Content

4. Make it Genuine -


People are not looking for something like videos or blogs that are highly produced or overdone. They are just looking for something that feels genuine to them and brings a feeling of genuineness among them.

A ‘How to' guide is an excellent viral content idea or example of people feeling genuineness towards it.

Genuine Image with Synonyms for Viral Content

5. Go Interactive -


Do you have any specialized or professional knowledge in any interesting subject?

Then your content is more likely to get viral and more people will show interest in what you express through your content.

People are looking for something interesting to share with others and discuss about it, so keep that in mind.

Interactive Viral Content

However great content you write, it will be called a ‘viral content' only when what you write grabs people’s eyeballs and they feel something valuable in it.

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